At first glance it would appear that Instagram likes are no different than Instagram views because both involve viewing or looking at something. But, with careful examination, they are different in terms of function. Below you will find ways in which Instagram views are different and why you need to know the difference especially if you are trying to promote your personal brand or business and would like to know how well your images and videos are connecting with your audience.
According to statistics an Instagram image receives around 33 likes per comment. The reason being is that Instagram users prefer comments over likes. Plus, it’s as simple as double tapping using one finger tip. On the other hand, comments take a little more involvement. With the Fortune 500, likes make up about 97 percent of the typical connections, whereas comments make up only a mere 3 percent.
If you want your images to get more likes or comments, you need to start engaging with other users. Every second people create 575 new likes versus 81 comments.
For the most part, Instagrammers will not only comment on your photo if you comment on theirs, but they are approximately 401 percent more likely to follow you.
Over the next few weeks, you’ll start to notice just how often someone has viewed a video on Instagram. Views are the most widely expected form of feedback on video and this is one of the mains reasons you will start to see view counts beneath videos where before you’d normally see likes. You’ll be able to view your user’s likes via selecting views.
After releasing video a couple of years ago and introducing Hyperlapse and Boomerang, you have helped people catch hold of Instagram’s video storytelling. By adding view counts to Instagram, it is the first of many ways you’ll see video on Instagram get better this year.
Similar to Facebook, you’ll now be able to see how many times an Instagram video has been viewed as a result of the application’s 400 million-plus users. At present, Instagram is beginning to roll out view counts, which will appear below video posts. However, the Facebook owned company states that it is assigning significance to views since it’s the best way to show how the community is engaging with a video. The extent of time people spend watching videos on Instagram has jumped approximately 40 percent and first-person narratives are coming to life on Instagram.
What is more, it’s definitely something that marketers are taking a look at. Instagram registers a view each time any video has been watched for no less than 3 seconds. At present, the company will begin testing view counts with some users prior to pitching the element out to everyone in the up and coming weeks.
With an increase over the last six months over and above 40 percent of the time individuals give to viewing Instagram videos, Instagram says it’s clear that the view count is essential as the most beneficial way to gauge a viewer’s intention, and to help its community in better understanding of how viewers engage with their videos.
As with any new feature on a product, depending on what you’re looking for will determine the extent in which you use it.
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